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Global Marketing Research

Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach;

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Marketing Research, Global Edition

For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an;

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Global Marketing Management

, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and;

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Global Marketing Management

, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and;

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Global Marketing Management

, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and;

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Global Marketing Management

, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and;

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Localizing Global Marketing Strategies

. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are;

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Localizing Global Marketing Strategies

. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are;

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Advances in Global Marketing

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international;

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Marketing Research

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially;

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Essentials of Marketing Research, Global Edition

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing;

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Strategic International Marketing

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global;

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Marketing Research

social and cultural issues faced by researchers in today's global, online world, * integrate new developments in social media research with;

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Social Marketing Research for Global Public Health

technologies to promote longstanding goals like disease prevention and fostering social responsibility. Social Marketing Research for Global Public;

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Marketing Research

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially;

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International Marketing

. Supply chain logistics and management, international marketing research, personal and cultural factors in global business, and global branding;

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Global Marketing

Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid;

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Global Marketing

of global marketing with the aid of extensive real-life examples and cases. Global Marketing, 3e, International Edition offers balanced coverage;

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Global Marketing

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global;

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Global Marketing, Global Edition

For courses in global marketing. Familiarises students with global marketing and the global business environment Global;

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Strategic Marketing Management

conventional sense and adopted a more global approach. This book discusses the key topics of marketing management, like marketing orientation;

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International Marketing

The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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Contemporary Sport Marketing

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a;

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