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For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an;
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This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially;
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This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially;
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For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing;
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of global marketing with the aid of extensive real-life examples and cases. Global Marketing, 3e, International Edition offers balanced coverage;
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Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition;
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. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.;
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. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.;
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. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.;
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Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid;
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The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice;
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Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach;
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, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and;
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, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and;
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, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and;
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, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and;
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global context. Marketing Fundamentals is the European edition of Grondslagen van de marketing, the market leader in the Netherlands for over 25;
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The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to;
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For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has;
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Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands;
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marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent;
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. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are;
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. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are;
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Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how;
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authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing;
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Sixth edition.;
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