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Marketing Fundamentals

Marketing Fundamentals provides a comprehensive European perspective on the field, embedded in a global context. Its engaging, lively;

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Marketing Planning

The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to;

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Luxury and Fashion Marketing

. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and;

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Luxury and Fashion Marketing

. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and;

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Marketing: A Global Perspective

Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands;

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International Marketing

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global;

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Global Marketing Research

Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach;

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Essentials Of Global Marketing

Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger;

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Global Marketing

Global Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry;

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Global Marketing

Global Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry;

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Global Marketing

Global Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry;

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Marketing for Hospitality and Tourism, Global Edition

marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent;

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Business-to-Business Marketing

Brennan and Canning cover the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating;

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Marketing

Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands;

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Marketing Theory

a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi;

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Global Marketing Strategy

drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective;

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Marketing for Hospitality and Tourism, Global Edition

authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing;

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Global Marketing Strategy: An Executive Digest

drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Developing Digital Marketing

in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping;

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Strategic Marketing

, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The;

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Strategic Marketing

, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The;

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Strategic Marketing

, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The;

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Entrepreneurial Marketing

, a book which addresses critical issues for businesses, both small and large, from a global perspective.;

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Global Branding and Country of Origin

of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing;

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Global Branding and Country of Origin

of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing;

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