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Global Marketing Strategy: An Executive Digest

drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective;

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Strategic Marketing

of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and;

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Strategic Marketing

of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and;

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Customer Loyalty

, Executive Briefings , Training , Hospitality Upgrade , Direct , Quality Digest , Marketing Tools , Houseware Executive , Journal;

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Toyota's Global Marketing Strategy

of Breakthrough Thinking, Toyota's Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen: Explores Toyota's;

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Global Marketing Strategy

level. It takes its structure from an analysis of courses in this area. It begins with a theoretical overview of strategy and globalisation;

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Marketing for the Nonmarketing Executive

sounds like you, Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century is the ideal resource;

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Strategy

on strategic ecosystems, global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing;

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International Marketing

marketing or strategy. Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international;

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Developing Successful Marketing Strategies

What's your organization's marketing strategy? Does your company meet real life marketing challenges head on and with success? This book;

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The Internet Marketing Digest

The Internet Marketing Digest is een boek van Bob Brolhorst;

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Marketing Strategy

marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective;

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Marketing Strategy

marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;

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Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;

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Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;

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International Marketing Strategy

Strategy continues to meet the needs of the international marketing student and practitioner in an up to date an innovative manner. It succeeds;

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Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

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Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

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Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

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Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

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Marketing Tourism Destinations

The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation;

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The Global Business

so, what are his/her characteristics? What are the decisionmaking rules in global markets? Does global marketing strategy differ in any;

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Marketing Strategy

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment;

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Handbook of Marketing Strategy

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues;

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