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Marketing Tourism Destinations

The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation;

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Managing Asian Destinations

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within;

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Managing Asian Destinations

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within;

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Sport Tourism Destinations

Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to;

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The Branding of Tourist Destinations

: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing;

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Advances in Tourism Destination Marketing

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination;

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Advances in Tourism Destination Marketing

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination;

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The Handbook of Managing and Marketing Tourism Experiences

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and;

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Destination Marketing Organisations

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness;

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Wine Tourism Destination Management and Marketing

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research;

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Managing and Marketing Tourist Destinations

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources;

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Marketing Island Destinations

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or;

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The Tourism System

This undergraduate text introduces the tourism industry, with sections on planning, developing, and controlling tourism destinations;

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Strategic Marketing in Tourism Services

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic;

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Tourist Clusters, Destinations and Competitiveness

Tourism has become one of the largest and fastest growing sectors in the world economy. Increasingly, research on tourism destinations has;

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Positioning and Branding Tourism Destinations for Global Competitiveness

. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for;

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Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and;

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Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and;

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Future of Tourism Marketing

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution;

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Marketing & Managing Tourism Destination

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing;

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Marketing Rural Tourism Experience and Enterprise

Rural tourism marketing is a subject that remains significantly under-researched. Gunjan Saxena seeks to encourage a fuller understanding;

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The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments

This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have;

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Tourism, Sanctions and Boycotts

This is the first book to provide a comprehensive account of sanctions and boycotts in tourism and the economic and ethical complexities;

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Tourism, Sanctions and Boycotts

This is the first book to provide a comprehensive account of sanctions and boycotts in tourism and the economic and ethical complexities;

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Marketing Tourism and Hospitality

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on;

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Tourism Events in Asia

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia;

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Tourism, Creativity and Development

book critically analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of 'creative;

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