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Managing Asian Destinations

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within;

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Managing Asian Destinations

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within;

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The Handbook of Managing and Marketing Tourism Experiences

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and;

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Managing and Marketing Tourist Destinations

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources;

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Marketing & Managing Tourism Destination

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing;

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Advances in Tourism Destination Marketing

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination;

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Advances in Tourism Destination Marketing

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination;

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Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and;

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Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and;

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Marketing Tourism Destinations

The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation;

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Sport Tourism Destinations

kayaking, Sports Tourism Destinations: issues, opportunities and analysis examines the planning, development and management of sport tourism;

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Managing, Marketing, and Maintaining Maritime and Coastal Tourism

Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic;

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The Branding of Tourist Destinations

: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing;

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Managing Tourism Destinations

. The volume covers four major themes: managing tourism destinations and the determinants of travel choice; planning and policy making;

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Destination Marketing Organisations

promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and;

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Wine Tourism Destination Management and Marketing

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research;

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Managing Visitor Experiences in Nature-Based Tourism

into conceptual issues through the use of empirical evidence from five continents. Presented as three topics, the contents discuss tourism and;

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Marketing Island Destinations

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or;

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The Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and;

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The Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and;

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The Tourism System

This undergraduate text introduces the tourism industry, with sections on planning, developing, and controlling tourism destinations;

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Strategic Marketing in Tourism Services

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic;

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Tourist Clusters, Destinations and Competitiveness

Tourism has become one of the largest and fastest growing sectors in the world economy. Increasingly, research on tourism destinations has;

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Positioning and Branding Tourism Destinations for Global Competitiveness

. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for;

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The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments

This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have;

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Future of Tourism Marketing

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution;

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Marketing Rural Tourism Experience and Enterprise

of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on;

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