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Marketing for the Nonmarketing Executive

What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the;

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Nonprofit Nonmarketing

fundraising and friend-raising to your community credibility and relevancy. This book provides you with the fuel to quick-start your marketing;

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Entrepreneurial Essentials

. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design;

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Entrepreneurial Essentials

. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design;

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Managing for Marketing Excellence

Aims to show how efficient management of marketing processes can improve performance, relates the role of marketing executive to other;

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International Marketing

International Marketing, 8e is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing;

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Customer Loyalty

You've read about Customer Loyalty in the Los Angeles Times , Dallas Morning News , Miami Herald , Kansas City Star , Entrepreneur;

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Advanced Marketing Research

Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on;

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Influencer Marketing

One for the first textbooks to consider the phenomenon of Influencer Marketing from both a theoretical and a practical perspective. This;

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Influencer Marketing

One for the first textbooks to consider the phenomenon of Influencer Marketing from both a theoretical and a practical perspective. This;

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Executive Coaching

to expand your practice, you will benefit from the step-by-step plan for setting up and operating a lucrative executive coaching practice.;

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Strategic Marketing Management

This book is a one-volume, MBA-level course for designing and implementing a customer-focused, 'means-end' marketing program. 'Mark Parry;

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Essentials Of Services Marketng Glob Ed

heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing;

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International Marketing

Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing;

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Services Marketing

present. Guiding students to recognize and understand these special characteristics, the text also explores frameworks for developing and;

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Strategic Marketing

what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding;

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Strategic Marketing

what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding;

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Project Marketing

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging;

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International Marketing

scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for;

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Getting Started in Personal & Executive

worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking;

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Accounting and Finance for the Nonfinancial Executive

ever expected, but have no time for formal training? If so, you need Accounting and Finance for the Non-Financial Executive. Whether you are a;

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Niche Marketing for Coaches

This work includes all the tools you need to succeed in coaching. Niche Marketing for Coaches is the essential handbook for building a life;

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The Essentials of Contemporary Marketing

offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to;

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Professional Services Marketing Handbook

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal;

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Professional Services Marketing Handbook

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal;

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Information Systems and Technology for the Noninformation Systems Executive

Systems and Technology for the Non-Information Systems Executive explores the practical and efficient use of computer technology-both software and;

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Digital Marketing

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing;

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