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Managing for Marketing Excellence

Aims to show how efficient management of marketing processes can improve performance, relates the ro;...

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Marketing Excellence 2

Sourced from the past four year of The Marketing Society Awards for Excellence, the 34 case studies presented in Marketing Excellence 2;

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The Oliver Wight Class

The Oliver Wight Class: A Checklist for Business Excellence is written by some of the leading business improvement specialists who educate;

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Marketing Excellence

they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain;

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Marketing Excellence 3

?', 'What makes a new brand stand out and succeed?' and 'How do you keep customers loyal?' As such, it is an ideal book for marketers and students;

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Collins Applied Business - A2 for AQA Student's Book

: Managing Information Unit 14: Managing Change Unit 15: Financial Accounting for Managers Unit 16: Managing Resources Index;

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Digital Marketing Excellence

your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms;

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Digital Marketing Excellence

part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and;

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Emarketing Excellence

accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or;

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Emarketing Excellence

accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or;

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Strategic Management of Professional Service Firms: Theory and Practice

Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core;

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Strategic Management of Professional Service Firms: Theory and Practice

Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core;

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Managing for Quality and Performance Excellence

MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 11E helps you learn on your terms. This edition presents the latest developments in the;

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Instagram Marketing Excellence

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Managing People For Service Advantage

for Service Advantage will give an insight on how to get HR right in service organizations, and how to get satisfied, loyal, motivated and;

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Guerrilla Marketing Excellence

From the author of the best-selling Guerrilla Marketing series, here is the received wisdom by the ';...

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Digital Marketing Excellence

and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms;

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Strategic Customer Management

. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and;

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Strategic Customer Management

. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and;

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Managing and Marketing Technology

products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and;

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Service Management And Marketing

A service can be defined as any activity or benefit that one party can offer to another, which is es;...

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Marketing for Engineers, Scientists and Technologists

Marketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching;

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AMA Handbook For Managing Business To Business Marketing Communications

With communications occupying the key role in business to business marketing there is a need for professionals to fully grasp its;

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Understanding and Managing Customers

for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for;

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The Next Cmo

develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your;

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Public Relations and Branding in Health Communication Programs

branding strategies to improve program effectiveness. In this case study of the Heart Truth campaign for women and heart disease, the excellence;

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New Economy Excellence Series

of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine;

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