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Public Relations and Branding in Health Communication Programs

public relations theory, social marketing theory, and branding principles impact the effectiveness of health campaigns. The practical;

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Public Health Branding

health behaviours or lifestyles. Public health branding - building positive associations with healthy behaviours and lifestyle choices - is the;

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Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event;

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Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event;

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Shaping International Public Opinion

Bridging two camps in the field of international public opinion - nation branding and public diplomacy - this book presents a first;

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Shaping International Public Opinion

Bridging two camps in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its;

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Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way;

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Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way;

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Public Health Communication

communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on;

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Public Health Communication

communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on;

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Public Relations Law

law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public;

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Public Relations Law

law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public;

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Tailoring Health Messages: Customizing Communication with Computer Technology

students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for;

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Tailoring Health Messages: Customizing Communication with Computer Technology

students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for;

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Environmental Communication and Travel Journalism

enterprise. Environmental Communication and Travel Journalism considers tourism public relations as elite reputation management, and applies;

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Environmental Communication and Travel Journalism

enterprise. Environmental Communication and Travel Journalism considers tourism public relations as elite reputation management, and applies;

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The Routledge Handbook of Critical Public Relations

public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical;

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The Routledge Handbook of Critical Public Relations

public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical;

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Public Interest Communication

relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and;

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Public Interest Communication

relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and;

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Political Propaganda, Advertising, and Public Relations

political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book;

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Political Propaganda, Advertising, and Public Relations

political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book;

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Public Health

sound theoretical principles and practical solutions for transforming power relations to improve public health practice. It also introduces;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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The Handbook of Global Health Communication

of communication processes in global public health, development and social change * Brings together 32 contributions from well-respected scholars and;

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Contemporary Perspectives on Corporate Marketing

. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount;

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