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Contemporary Perspectives on Corporate Marketing

disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on;

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Contemporary Perspectives On Corporate Marketing

disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on;

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical;

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Marketing Perspectives

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing;

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Marketing Perspectives

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing;

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Contemporary Sport Marketing

customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all;

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Contemporary Issues in Marketing

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical;

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Brands

, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption;

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Brands

, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption;

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Contemporary Issues in Marketing

the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a;

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Ethical Branding and Marketing

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Contemplating Corporate Marketing, Identity and Communication

of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the;

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Contemplating Corporate Marketing, Identity and Communication

of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the;

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Marketing

strategies, this accessible text provides international perspectives on the areas discussed through examples of practice from North America, Asia;

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Ethical Branding and Marketing: Cases and Lessons

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Greenwashing

: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication showcases fascinating insights and new perspectives in this;

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Marketing Communications

U.S.A. Marketing Communications covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion;

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Strategic Perspectives in Destination Marketing

destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with;

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Building Corporate Identity, Image and Reputation in the Digital Era

of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity;

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Handbook of Research on Global Corporate Citizenship

governance and the production of global public goods. The Handbook is structured in seven sections: * theoretical perspectives on corporate;

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Handbook of Research on Global Corporate Citizenship

governance and the production of global public goods. The Handbook is structured in seven sections: * theoretical perspectives on corporate;

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Innovative Perspectives on Corporate Communication in the Global World

Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and;

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Strategic Marketing Planning

. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing;

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Strategic Marketing Planning

. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing;

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The SAGE Handbook of Marketing Theory

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range;

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Principles Of Corporate Communication

, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate;

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Powerful Marketing Memos

, and entrepreneurs tips on the key marketing topics that will help you grow your businesses, retain customers, and build your corporate brands;

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