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Strategic Marketing Planning

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike;

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Strategic Marketing Planning

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike;

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Strategic Marketing

marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these;

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Creating Customer Value Through Strategic Marketing Planning

Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This;

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Creating Customer Value Through Strategic Marketing Planning

Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This;

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Marketing Management

designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing;

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Applied Strategic Marketing

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive;

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Applied Strategic Marketing

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive;

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Strategic Marketing

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice;

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Malcolm McDonald on Marketing Planning

been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process. Online;

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Services Marketing

in detail and the book's strategic focus extends also to marketing research, marketing planning and marketing management.;

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Breakthrough Strategic It And Process Planning

This book is the first publication that combines the principles of business process management with strategic IT planning; the result being;

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Tourism Marketing for Cities and Towns

examples, discussion questions, and strategic planning worksheets.;

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Engaging Your Community Through Active Strategic Marketing

their goals, communicate their benefits and present a clear and consistent image. Coverage includes: strategic marketing planning;

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Strategic Marketing in Library and Information Science

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as;

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How to Develop a Strategic Marketing Plan

explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan;

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Marketing Planning

marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured;

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Strategic Marketing Management

Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its;

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Strategic Marketing 3rd

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a;

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Strategic Marketing for Schools

Successful schools of the future will use techniques and skills typically associated with business. Strategic marketing is a technique used;

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Marketing Strategy

This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning;

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How To Write a Marketing Plan for Health Care Organizations

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive;

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Malcolm McDonald on Marketing Planning

essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing;

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Corporate Strategy

, straightforward way. It gives the reader all the essential information needed to identify central issues in strategic management and planning and hence be;

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Predatory Marketing

Explores the buying habits of the American consumer while offering advertising, public relations, customer service, and strategic planning;

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Strategic Planning Systems in Hospitality and Tourism

Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance;

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Strategic Communication

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional;

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