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Creating Customer Value Through Strategic Marketing Planning

Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This;

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Creating Customer Value Through Strategic Marketing Planning

Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This;

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Marketing

Customer Value Approach on Value Creating Process Management; Building a World-Class Pricing Capability: Where Does your Company Stack Up?; Channel;

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Marketing Management Essentials You Always Wanted to Know

· Creating and maintaining customer relationships and customer value;

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Strategic Marketing

This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's;

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Marketing Management Essentials You Always Wanted To Know (Second Edition)

¢Creating and maintaining customer relationships and customer value;

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Marketing

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating;

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Marketing

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating;

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Marketing

text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building;

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Creating Sustainable Customer Value

Creating Sustainable Customer Value...The Positive Power of Strategic Management'' is the culmination of 40 years of experience leading;

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Industrial Marketing Strategy

proposition through distribution and marketing communications * The role of marketing in the broader context of business and corporate-level strategic;

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Applied Strategic Marketing

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive;

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Applied Strategic Marketing

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive;

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Marketing

For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and;

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Market-Led Strategic Change

-Laptop-Per-Child. The book confronts the critical issues now faced in strategic marketing: * escalating customer demands driving the imperative;

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Public Sector Marketing

. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the;

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Marketing An Introduction Plus MyMarket

eText. For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value;

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Engaging Your Community Through Active Strategic Marketing

. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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The Oxford Handbook of Strategic Sales and Sales Management

, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from;

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Predatory Marketing

Explores the buying habits of the American consumer while offering advertising, public relations, customer service, and strategic planning;

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Marketing: An Introduction

introduces marketing through the lens of creating value for customers.Today's marketing is about creating customer value and building profitable;

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Subscription Marketing

through content and community Add value to the customer relationship Align with customers' deeper values Whether you're marketing cloud;

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Future-Focused Strategic Marketing

agile, nimble, and customer-centric. Inherently, strategic marketing fuses theoretical rigor with relevance to the real world. Marketing;

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Profit Maximization Through Customer Relationship Marketing

Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing;

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Profit Maximization Through Customer Relationship Marketing

Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing;

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