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Future-Focused Strategic Marketing

value creation and subsequent value capture thereby providing bottom-line impact. The goal of 'Future-Focused Strategic Marketing' is to bring;

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Absolute Essentials of Strategic Marketing

Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird's-eye view;

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Strategic Marketing for Schools

Successful schools of the future will use techniques and skills typically associated with business. Strategic marketing is a technique used;

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Visionary Marketing

Traditional textbooks on (strategic) marketing are often limited to a theoretical description of how an organisation with competition;

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Strategic Shopper Marketing

Strategic Shopper Marketing provides a uniquely strategic perspective on the anything, anywhere, anytime retail revolution. Following;

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Strategic Marketing

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice;

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Marketing Management

Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are;

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Strategic Marketing 3rd

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a;

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Marketing Competences and Strategic Flexibility in China

business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic;

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Strategic Marketing For Health Care Organizations

This much needed text offers an authoritative introduction to strategic marketing and presents a wealth of ideas for gaining the;

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Strategic Perspectives in Destination Marketing

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the;

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Strategic Innovative Marketing and Tourism

covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication;

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Industrial Marketing Strategy

Develop customer-focused, market-driven strategies for today's competitive marketplace...Industrial Marketing Strategy Widely regarded as a;

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Marketing Strategy and Organization

Traditional textbooks on (strategic) marketing limit themselves to a theoretical expose on how to operate an organisation in an imaginary;

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Strategic Social Media Marketing To Soci

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories;

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Marketing Destinations and Venues for Conferences, Conventions and Business Events

/>* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation

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Marketing Management Concepts and Tools

marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

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Data Warehousing

, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database;

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Strategic Social Media

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories;

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How to Develop a Strategic Marketing Plan

to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It;

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Marketing Management for the Hospitality Industry

The only advanced marketing textbook specifically focused on the hospitality industry ...The time when you could run a hospitality business;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Global Marketing Management

This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational;

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Strategic Marketing Management

Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Transforming New Technologies into Cash Flow

Create market-focused strategies that make maximum use of your company's technologies What separates the best from the rest among;

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