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Strategic Shopper Marketing

Strategic Shopper Marketing provides a uniquely strategic perspective on the anything, anywhere, anytime retail revolution. Following;

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Shopper Marketing

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the;

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Shopper Marketing

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world;

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Starting With the Shopper

Starting with the Shopper shares insights, case studies, and lessons learned from thousands of studies conducted by Perception Research;

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De shopper in foodservice, trade marketing, category management

SHOPPERINZICHTEN VOOR TRADE MARKETING EN CATEGORY MANAGEMENT;...

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Shopper Economy

GET READY FOR THE AGE OF SHOPPER MARKETINGConsumers today are armed with a wealth of content--price comparisons, reviews, and even online;

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Shopper Marketing and Digital Media

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Fundamentals of Retailing and Shopper Marketing

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an;

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Shopper Marketing and the Role of In-Store Marketing

This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from;

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Shopper Marketing and Digital Media

is a tool that can help shopper marketers of all experience levels construct campaigns that ladder up to the primary objectives for your brand;

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Retail Marketing Strategy

Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many;

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Retail Marketing Strategy

Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many;

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The Retail Value Chain

strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing Management

Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Shopper Research

Shopper Research is een boek van Philipp Kruse;

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Shopper Marketing

The book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Strategic Marketing

This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and;

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Strategic Marketing

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction;

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Strategic Marketing Problems

in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing;

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