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Shopper Marketing and the Role of In-Store Marketing

This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from;

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Shopper Marketing

decisions are not planned in advance; and, only 5 per cent of shoppers are loyal to one brand of the product group. These results show that there;

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Shopper Marketing

have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product;

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Starting With the Shopper

Starting with the Shopper shares insights, case studies, and lessons learned from thousands of studies conducted by Perception Research;

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Strategic Shopper Marketing

market. Providing professionals with a theoretically well-founded understanding of shopper marketing, the book charts the history and development;

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Shopper Economy

GET READY FOR THE AGE OF SHOPPER MARKETINGConsumers today are armed with a wealth of content--price comparisons, reviews, and even online;

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Fundamentals of Retailing and Shopper Marketing

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an;

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Retail Marketing Strategy

other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense;

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Retail Marketing Strategy

other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense;

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Introduction to Marketing

commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb;

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De shopper in foodservice, trade marketing, category management

SHOPPERINZICHTEN VOOR TRADE MARKETING EN CATEGORY MANAGEMENT;...

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Shopper Marketing and Digital Media

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Shopper Behavior at the Point of Purchase

This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out;

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Promotional Marketing

, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made, now covering mobile;

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Promotional Marketing

, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made, now covering mobile;

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Guerrilla Marketing for Franchisees

the tools and know-how to do so.;

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Shopper Marketing and Digital Media

With a focus on foundational elements such as data, technology, media, attribution, pricing, and past performance, the Six Pillars Approach;

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The Retail Value Chain

The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the;

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Retail Marketing Management

management decisions, and shopper behaviour Related online materials, including powerpoint slides About the authors Helen;

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Advances in National Brand and Private Label Marketing

& Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing;

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Advances in National Brand and Private Label Marketing

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing;

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Omnichannel Retail

% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online;

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Omnichannel Retail

% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online;

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Marketing Your Retail Store in the Internet Age

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete;

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Marketing in the Digital Era

in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices - between purchasing online and;

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Hospitality and Tourism Marketing

Hospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry. It talks about the;

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Visual Marketing

of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go;

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