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Advances in National Brand and Private Label Marketing

of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several;

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Advances in National Brand and Private Label Marketing

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide;

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Advances in National Brand and Private Label Marketing

, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc;

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Advances in National Brand and Private Label Marketing

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing;

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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market;

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Advances in Theory and Practice in Store Brand Operations

known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels;

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Advances in Theory and Practice in Store Brand Operations

known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels;

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Improving Marketing Strategies for Private Label Products

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has;

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Marketing Food Brands

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving;

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Private Label Selling For Beginners

With private label selling, the inventor or manufacturer will contact an established brand seller and have him or her distribute products;

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Private Label Strategy

labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new;

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Cashing In On Private Label Rights

Private label rights are a new concept which functions within the realm of internet marketing. It is a derivative of private labeling and;

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Determinants of Private Label Attitude

into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be;

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The New Strategic Brand Management

architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more;

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New Strategic Brand Management

architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more;

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Social Media Marketing

technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.;

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Social Media Marketing

technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.;

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Global Brand

over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business;

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Experiential Marketing

outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case;

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Heritage And Identity

and marketing in recent times? These are some of the questions explored by the contributors in the context of forces that shape national;

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New Techniques for Brand Management in the Healthcare Sector

explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public;

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Ready, Launch, Brand

turbulence and provides a flight plan so you know when you've landed in the right airport. Orly Zeewy is a brand architect who helps startups cut;

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Ready, Launch, Brand

turbulence and provides a flight plan so you know when you've landed in the right airport. Orly Zeewy is a brand architect who helps startups cut;

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Marketing Mess to Brand Success

Marketing Manager's Guide to Successful Brand Marketing Scott Miller offers tangible insights and practical steps to make sure your;

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Advances in Business and Management Forecasting

Advances in Business and Management Forecasting presents state-of-the-art studies in the application of forecasting methodologies to suce;

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising;

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising;

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