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Marketing Food Brands

With a special focus on private label food brands and manufacturer brands, this book provides a comp;...

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Adding Value (RLE Marketing)

An international group of scholars, drawn from the United States, Europe and Australia and from a nu;...

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Adding Value (RLE Marketing)

An international group of scholars, drawn from the United States, Europe and Australia and from a nu;...

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers;...

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Tribal Marketing Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to bra;...

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Tribal Marketing, Tribal Branding

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to bra;...

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Greener Products

Written by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainab;...

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Greener Products

Written by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainab;...

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Industrial marketing in the new branding area. how to survive the war between private labels, private brands and manufacturer brands, Hardcover

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of ;...

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Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 8th International Conference;...

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media cost;...

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media cost;...

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The Crisis of Food Brands

Food and agribusiness is one of the fastest changing global markets; change that is driven by techno;...

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The Crisis of Food Brands

Food and agribusiness is one of the fastest changing global markets; change that is driven by techno;...

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Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...

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The Digital Marketing Landscape

The field of marketing has seen an evolution in how brands communicate with consumers, how consumers;...

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Kellogg On Branding

This book includes the Foreword by renowned marketing guru. Philip Kotler sets the stage for a compr;...

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Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 7th International Conference;...

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Experiential Marketing

An essential guide to understanding how experiential marketing forms a major part of marketing commu;...

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Experiential Marketing

An essential guide to understanding how experiential marketing forms a major part of marketing commu;...

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Weaponized Marketing

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this ;...

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Marketing Brands to Children - Ethically

Marketing Brands to Children - Ethically is a groundbreaking book which explores, for the first time;...

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What's in a Name?

This is a completely rewritten and updated version of one of the true classic books in the field of ;...

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What's in a Name

This is a completely rewritten and updated version of one of the true classic books in the field of ;...

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