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Building Brands Directly

create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Truth About Creating Brands People Love, The

building great brands-and keeping them great. I recommend this punchy, provocative book that uses vivid case studies to remind us of 51;

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Managing Brands

equity- what brands are worth to companies and how they can be valued *Building brands and building the business- how brands contribute the;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Building Brand Authenticity: 7 Habits of Iconic Brands

they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand;

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Marketing Brands to Children - Ethically

raised by those who might question the moral validity of directly targeting an audience having limited purchasing power or consumer discretion;

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The Executive Secretary Guide to Building a Powerful Personal Brand

professional.The goal of this book is to get practical about building and maintaining a strong personal brand. In a world where more assistants are;

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European Business and Brand Building

reflects the perception of the firm held by consumers and stake-holders. The book explores the historical process of building some of the;

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Value Creation

A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been;

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Green Branding

implementation of the green brand wooden radio form the basis for numerous recommendations that can be directly implemented. The reader receives clear;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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THE Seven Dimensions of Branding

Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;

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The Phenomenon of Cult Brands

: the Cult Brand Model focusing on building cult brands and the Cult Brand Status Scale allowing the measurement of a brand's cult status from a;

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Trademarks, Brands, and Competitiveness

development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and;

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Building Brands in Asia

environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. The first part;

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Building Brands in Asia

environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. The first part;

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Strategy and Management of Industrial Brands

as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and;

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Retail Power Plays

retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to;

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What's in a Name?

of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;

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What's in a Name

of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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Building Consumer-Brand Relationship in Luxury Brand Management

experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand;

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