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Building Brands in Asia

environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. The first part;

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Building Brands in Asia

environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. The first part;

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Law Of Reputation And Brands In The Asia Pacific

Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable;

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Building Brands Directly

create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom;

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Managing Brands

equity- what brands are worth to companies and how they can be valued *Building brands and building the business- how brands contribute the;

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Truth About Creating Brands People Love, The

building great brands-and keeping them great. I recommend this punchy, provocative book that uses vivid case studies to remind us of 51;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Strategic Brand Management, 3rd Edition

Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;

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Building Brand Authenticity: 7 Habits of Iconic Brands

they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand;

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European Business and Brand Building

reflects the perception of the firm held by consumers and stake-holders. The book explores the historical process of building some of the;

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The Executive Secretary Guide to Building a Powerful Personal Brand

professional.The goal of this book is to get practical about building and maintaining a strong personal brand. In a world where more assistants are;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Emerging Multiplicity

New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia;

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THE Seven Dimensions of Branding

Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Asia Branding

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries;

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Touch Building Your Brand in The

brand experiences - based on over 30 years of experience working with blue-chip clients in Europe, the United States and Asia. The book;

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The Phenomenon of Cult Brands

: the Cult Brand Model focusing on building cult brands and the Cult Brand Status Scale allowing the measurement of a brand's cult status from a;

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Value Creation

A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been;

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Trademarks, Brands, and Competitiveness

development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical;

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Advanced Brand Management

Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight;

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Asian Brand Strategy (Revised and Updated)

rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from global branding efforts will be larger;

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Strategy and Management of Industrial Brands

as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and;

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Retail Power Plays

retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to;

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