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Asia Branding

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries;

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Destination Branding

case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place branding/promotion and;

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Tourism Events in Asia

of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different;

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Competition in Higher Education Branding and Marketing

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives;

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Asian Brand Strategy (Revised and Updated)

rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from global branding efforts will be larger;

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Corporate Branding

now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it;

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Corporate Branding

now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it;

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Destination Branding

and Asia; and, consideration of the web as a channel of place branding/promotion and of the roles of special events and media and public;

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Destination Branding

and Asia; and, consideration of the web as a channel of place branding/promotion and of the roles of special events and media and public;

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Global Advertising, Attitudes and Audiences

university global branding by Chinese, Indian and Islamic Malay consumers in multi-cultural Malaysia, an Anglophone gateway to S.E. Asia. These;

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Global Advertising, Attitudes and Audiences

university global branding by Chinese, Indian and Islamic Malay consumers in multi-cultural Malaysia, an Anglophone gateway to S.E. Asia. These;

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Nationalism in Asia

Using a comparative, interdisciplinary approach, Nationalism in Asia analyzes currents of nationalism in five contemporary Asian societies;

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Nationalism in Asia

Using a comparative, interdisciplinary approach, Nationalism in Asia analyzes currents of nationalism in five contemporary Asian societies;

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The Routledge Companion to Contemporary Brand Management

managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a;

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The Routledge Companion to Contemporary Brand Management

managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a;

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Employer Brand Bringing The Best Of Bra

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that;

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Place Event Marketing in the Asia Pacific Region

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion;

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The Power of Branding: Telling Your School's Story

This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for;

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Theming Asia

in contemporary Asia, this publication highlights the critical role of theming in the making, ordering, branding, as well as contestation of cultural;

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Theming Asia

in contemporary Asia, this publication highlights the critical role of theming in the making, ordering, branding, as well as contestation of cultural;

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The Political Economy of City Branding

evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon;

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Startup Branding

Startup Branding;

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Startup Branding

Startup Branding 1e druk is een boek van Andy Mosmans uitgegeven bij Adfo Groep. ISBN 9789492196996 Startup Branding;

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Branding Nl

bij relevante doelgroepen - branding - steeds belangrijker. BRANDING NL bestaat uit een vijftal essays over nation branding die het onderwerp behandelen;

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Branding

Branding;

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Personal Branding

Personal Branding;

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School in de branding

School in de branding;

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