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Asian Brand Strategy (Revised and Updated)

A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive;

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Asian Brand Strategy

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive;

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Asian Brand Strategy

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive;

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Brand Breakout

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed;

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Brand Breakout

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed;

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Brand Singapore (Third Edition)

and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The;

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Brand Media Strategy

impact for your brand. In a new, fully revised and updated edition, Brand Media Strategy, Second Edition explains how innovative;

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Advanced Brand Management Building and implementing a powerful brand strategy 3rd Edition Building and activating a powerful brand strategy

environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy;

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The Asian Insider

Knowledge of Asian business is dominated by conventional wisdom. In this revised and updated edition of The Asian Insider , bestselling;

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Constructing a Security Community in Southeast Asia

been extensively updated and revised based on new primary sources that are not publicly available. Updates for this edition include: Expanded;

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Constructing a Security Community in Southeast Asia

been extensively updated and revised based on new primary sources that are not publicly available. Updates for this edition include;

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New key geography foundations

been thoroughly revised and updated to include the latest data and statistics, plus brand new photographs and artwork.;

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Linux Kernel Programming

Brand-new edition of the comprehensive Linux kernel reference - 40% of material revised. Now updated throughout to cover Linux 2.4.;

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Brand Strategy and Management for Law Firms

The success or failure of your firm is determined by how your clients and employees view your brand - simple. An effective brand strategy;

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Essential Brand Book

updated to include current brand issues, The Essential Brand Book is a companion resource for anyone involved in branding. It contains over 100;

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Scenario Planning - Revised and Updated: The Link Between Future and Strategy

planning that is closely integrated with strategy and innovation.;

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Scenario Planning - Revised and Updated: The Link Between Future and Strategy

planning that is closely integrated with strategy and innovation.;

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Barbara Kraus' Calories and Carbohydrates

Completely revised and updated to contain the latest information, a valuable nutritional handbook lists the calorie and carbohydrate levels;

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Designing Brand Identity

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis;

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Getting Research Published

This revised and updated edition of Liz Wager's popular and highly regarded guide to publication strategy uncovers the ethics, conventions;

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Strategy for Tourism

. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.;

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Costs and Revenues Workbook

, helping the student to prepare for the exam. This revised edition has been updated to include a brand new practice assessment.;

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The Power of Stay Interviews for Engagement and Retention

,is now revised and updated to reflect Generations at work, including Millennials and Older Workers, brand-new Stay Interview questions, and;

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The Brand Mapping Strategy

greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven;

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Marketing Strategy

Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written;

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The Brand Strategy Canvas

. An impactful, recognizable brand is perhaps a company's most valuable intellectual property. And any strong brand starts with a strategy;

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Developing Business Strategies

Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David;

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