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Brand Media Strategy

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony;

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Brand Media Strategy

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony;

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Brand Media Strategy

impact for your brand. In a new, fully revised and updated edition, Brand Media Strategy, Second Edition explains how innovative;

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Cross-Cultural Social Media Marketing

in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a;

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The Brand Mapping Strategy

greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven;

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Working the Crowd

anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs;

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Your Brand, The Next Media Company

* Developing your content strategy that can be executed across paid, earned, and owned media content * Transitioning from brand messaging to a highly;

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Social Media Success for Every Brand: The Five Storybrand Pillars That Turn Posts Into Profits

to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social;

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Working the Crowd

anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs;

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Brand Journalism

* Developing a brand journalism strategy to help deliver those business goals * Measuring the results of your brand journalism strategy The book;

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Brand Journalism

journalism strategy to help deliver those business goals * Measuring the results of your brand journalism strategy The book also features a wealth;

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Brands

desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the;

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Brands

desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the;

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Global Brand Power

stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic;

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Global Brand Power: Leveraging Branding for Long-Term Growth

stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic;

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Brand Strategy and Management for Law Firms

The success or failure of your firm is determined by how your clients and employees view your brand - simple. An effective brand strategy;

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Competitive Strategy for Media Firms

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates;

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Competitive Strategy for Media Firms

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates;

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Social Media Marketing

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING;

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Advertising and Integrated Brand Promotion

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E;

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Social Media Strategy

Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered;

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Satellite Marketing

media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant;

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Multichannel Marketing Ecosystems

ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence;

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Social Media Marketing for Your Business

with social media as a main component. You will learn how to: Create a cohesive content plan with strategy and goals; Set goals and measure;

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Social Media Marketing

your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your;

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Brand Management with Social Media

, because the social media has enabled the customers to engage with the brand products / services. The social media platforms such as social;

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