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The Brand Mapping Strategy

greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven;

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Brand Strategy and Management for Law Firms

The success or failure of your firm is determined by how your clients and employees view your brand - simple. An effective brand strategy;

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Strategy Mapping for Learning Organizations

How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for;

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Advanced Brand Management Building and implementing a powerful brand strategy 3rd Edition Building and activating a powerful brand strategy

of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added;

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The Brand Strategy Canvas

. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical;

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Brand identity: The Must have guide on Branding, Brand Strategy & Brand Development. Craft and design a Irresistible story brand business

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Effective Marketing Strategy for the Leading Antiseptic Brand

Savlon is one of the key driving brands of ACI Consumer Brands, a strategic business unit of Advanced Chemicals Industries (ACI) Limited;

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Moment of Truth

brand at the centre of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand;

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Strategic Brand Management

any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;

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Global Brand Strategy

strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities. ( The;

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Brand Positioning

analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation;

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Brand Positioning

analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation;

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Strategic Brand Management

any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;

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Brand Portfolio Strategy

With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy;

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Brand Smart

successful branding strategy. Brand Smart will provide you with the tools and resources needed to build a first-class personal brand. It will also;

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Discrete Optimization for TSP-like Genome Mapping Problems

Genetic Mapping, Multilocus Consensus Genetic Mapping, and Physical Mapping. Each of the four sections contains the problem formulation;

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Lean Branding (paperback edition)

25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop;

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THE ESSENTIAL BRAND BOOK

Brand creation and brand management is an essential strategy for success and profitability and should involve everyone in the organization;

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Competitive Success

applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customerbrand insight;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Checkout

In Checkout: The eCommerce Branding Book, Neil Verma, a former corporate brand executive and eCommerce entrepreneur, introduces the 7C;

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Field Visual Merchandising Strategy

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on;

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Field Visual Merchandising Strategy

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on;

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Brand Journalism

* Developing a brand journalism strategy to help deliver those business goals * Measuring the results of your brand journalism strategy The book;

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Brand Journalism

journalism strategy to help deliver those business goals * Measuring the results of your brand journalism strategy The book also features a wealth;

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