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Brand Portfolio Strategy

time, David Aaker defines the structure and scope of the brand portfolio strategy firms must put in place to get the most from their brands;

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Vertical Brand Portfolio Management

suitability as cooperation partners. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Brand Rewired

, LPK, Northlich and more * Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio;

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Strategy

on strategic ecosystems, global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing;

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Brand Strategy and Management for Law Firms

The success or failure of your firm is determined by how your clients and employees view your brand - simple. An effective brand strategy;

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Brand identity: The Must have guide on Branding, Brand Strategy & Brand Development. Craft and design a Irresistible story brand business

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Brand Gym 2nd

of 8 workouts that will helpmarketers raise their own game in key areas such as: insight,portfolio strategy, positioning and innovation. The;

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The Brand Mapping Strategy

greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven;

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Praxishandbuch Internationales Marketing

Management, International Brand Portfolio Management, Global Customer Interaction oder Interkulturelles Marketing.;

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Advanced Brand Management Building and implementing a powerful brand strategy 3rd Edition Building and activating a powerful brand strategy

environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy;

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The Brand Strategy Canvas

. An impactful, recognizable brand is perhaps a company's most valuable intellectual property. And any strong brand starts with a strategy;

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Permanent Portfolio

An up close look at an investment strategy that can handle today's uncertain financial environment Market uncertainty cannot be eliminated;

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Moment of Truth

brand at the centre of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand;

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Brand Positioning

identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies;

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Brand Positioning

identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies;

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Improving Business Performance

delivery mechanisms for implementing the strategy of an organization. Improving Business Performance: A Project Portfolio Management Approach;

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Effective Marketing Strategy for the Leading Antiseptic Brand

rigorous marketing activities. Thus, this research work aims at "A study to define effective marketing strategy for Savlon Liquid Antiseptic Brand;

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Global Brand Strategy

strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities. ( The;

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Strategic Brand Management

any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;

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Councilor

L. E. Modesitt, Jr., bestselling author of Saga of Recluce and the Imager Portfolio, continues his brand new, gas lamp, political fantasy;

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The Gone Fishin' Portfolio: Get Wise, Get Wealthy--And Get on with Your Life

portfolio returns in both good times and bad. The Gone Fishin' Portfolio shows you what that strategy is, how it works, and why you should begin;

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The Gone Fishin' Portfolio

battle-tested strategy that embraces the uncertainty of financial markets-and life in general. One that will yield market-beating portfolio;

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Strategic Brand Management

any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;

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Lean Branding (paperback edition)

25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop;

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Modern Portfolio Management

in portfolio design. This strategy is the building block for a number of 130/30 and 120/20 investment strategies offered to institutional and;

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