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Effective Marketing Strategy for the Leading Antiseptic Brand

. ACI is one of the leading conglomerates in Bangladesh. The brand - Savlon is the market leader in the antiseptic-category market of Bangladesh;

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Brand Positioning

analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation;

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Brand Positioning

analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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The Luxury Strategy

luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the;

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Enterprise Marketing Management

introduce a revolutionary new method for marketing managersEnterprise Marketing Management (EMM). EMM systematically links marketing to all the;

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Emotional Branding

Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the;

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Luxury Lies & Marketing

customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author;

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Satellite Marketing

people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics.Traditional marketing;

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Satellite Marketing

sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy may well become a daily reference for anyone in the industry, providing in a single volume;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy may well become a daily reference for anyone in the industry, providing in a single volume;

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Implementing E-learning

Want to build a powerful implementation and marketing strategy for your e-learning program? This title shows you how to think like a;

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Working the Crowd

, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for;

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The Brand Mapping Strategy

in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand;

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Successful Marketing Strategies for High-Tech Firms

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the;

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Marketing Management

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the;

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Influencer Marketing Strategy

presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer;

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Influencer Marketing Strategy

presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer;

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Convergence Marketing

combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the;

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Leveraging Computer-Mediated Marketing Environments

in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed;

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Analysis for Marketing Planning

document--the Marketing Plan. Whether studying Marketing strategy or ProductBrand Management decisions, students need to be able to make decisions;

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Your Marketing Sucks

The marketing consultant who turned around such companies Salomon Smith Barney and IBM shares his secrets for elevating marketing strategy;

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Marketing Strategy

with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your;

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Marketing Strategy

with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your;

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Working the Crowd

, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for;

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Einde inhoud

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