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Marketing Value Metrics

value, but also provides a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable;

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Customer Engagement Marketing

marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever;

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Measuring Marketing

from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring;

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Entrepreneurial Essentials

A book about implementing refreshing business strategies in the marketplace including: - Strategies every successful leader must know;

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Entrepreneurial Essentials

A book about implementing refreshing business strategies in the marketplace including: - Strategies every successful leader must know;

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Market-Based Management: Pearson International Edition

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies;

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Marketing the e-Business

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It;

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Marketing the e-Business

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It;

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Marketing Metrics

customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by;

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Marketing Metrics

customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by;

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Marketing Management & Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;

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Segmentation Strategies for Hospitality Managers

of segmentation strategy with branding, yield management, and IT strategy) and more! Segmentation Strategies for Hospitality Managers is a;

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Segmentation Strategies for Hospitality Managers

, yield management, and IT strategy) and more! Segmentation Strategies for Hospitality Managers is a resource certain to be used again and again;

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Developing Successful Marketing Strategies

marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a;

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Marketing Management and Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and;

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Demarketing

solutions a product is offering. The mantra is always sell more . De-marketing tries for the very opposite. Why would a company actively try to;

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Demarketing

solutions a product is offering. The mantra is always sell more . De-marketing tries for the very opposite. Why would a company actively try to;

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B2B Social Media Book

mobile strategies into the marketing mix * Provides a step-by-step process for measuring the return on investment of B2B social media strategies;

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Key Marketing Metrics

investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy;

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Consumer Behavior

strategy interact. The Wheel Model is a powerful tool for analysing and understanding consumer behaviour and can be used to guide the development;

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Consumer Behavior

be used for understanding markets and developing effective marketing strategies. The authors have developed the Wheel of Consumer Analysis;

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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From;

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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From;

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Internal Marketing

organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal;

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Internal Marketing

organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal;

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Marketing Management for the Hospitality Industry

with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the;

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