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Key Marketing Metrics
Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job;
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Key Marketing Metrics
Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them;
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Marketing Value Metrics
. Malcolm McDonald, Stan Maklan and Peter Mouncey introduce strategic marketing planning and then describe in detail the key steps in the modelling;
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Measuring Marketing
Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and;
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Marketing Metrics
Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying T;...
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Marketing Metrics
Explains how to use data-driven marketing to deliver return on marketing investment and take marketi;...
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Marketing Metrics in Action
Talk about marketing accountability has become almost commonplace. Most marketing executives underst;...
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ISE Marketing
Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented ;...
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Digital Marketing
An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social m;...
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Digital Marketing
An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social m;...
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Marketing Accountability
in marketing, it investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a;
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The Effective Marketing Strategies For Rapidly Growing A Brand, The Metrics That Are Utilized For Measuring The Effectiveness Of A Marketing Strategy, And Why Investing In Implementing Effective Marketing Strategies Is A Worthwhile Investment
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Improving Your Measurement of Customer Satisfaction
Marketing Metrics President Vavra (Pace U.; White Plains, NY) details the philosophy and key issues of customer satisfaction measurement;
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Moneyball Marketing
Learn how Amazon.com, Apple Computer, Glaceau Vitamin Water, Proactiv Solution, Netflix and others u;...
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Marketing Unwrapped
Key skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological;
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Marketing Metrics
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and fo;...
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Marketing Metrics
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and fo;...
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Oil & Gas Company Analysis: Petroleum Refining & Marketing
and processes that make up these two businesses.Key Benefits of Reading this Book Learn about the different businesses;
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Introduction to Marketing, International Edition
., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing;
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Multichannel Marketing
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-chann;...
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Marketing And The Bottom Line
reasons for regular marketing assessment by the whole board, key marketplace metrics, and assessing the firm's state of innovation health;
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How to Measure Digital Marketing
Measuring the Success of Digital Marketing explains how to determine the success of a digital market;...
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Market-Based Management
Measuring performance and profitability in marketing is becoming more and more important in the busi;...
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Marketing Analytics Roadmap
Many managers view marketing as a creative endeavor, not something that is measurable or manageable ;...
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Marketing in the Digital Age
development, promotion, pricing, going to the market and relationship building. Key Features: * Offers conceptual clarity and refreshing;
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Market-Based Management: Pearson International Edition
For courses in marketing management or marketing strategy. A focus on how marketing performan;...
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