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Key Marketing Metrics
Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to bette;...
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Marketing Value Metrics
This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introdu;...
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Key Marketing Metrics
Marketers know that they must use metrics. The key--which this book addresses superbly--is which me;...
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Marketing Metrics
Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying T;...
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Marketing Metrics
Explains how to use data-driven marketing to deliver return on marketing investment and take marketi;...
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Marketing Metrics in Action
Talk about marketing accountability has become almost commonplace. Most marketing executives underst;...
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ISE Marketing
Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented ;...
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Measuring Marketing
Evaluating marketing performance and decision making more fairly Marketing has long been considered ;...
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Digital Marketing
An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social m;...
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Digital Marketing
An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social m;...
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The Effective Marketing Strategies For Rapidly Growing A Brand, The Metrics That Are Utilized For Measuring The Effectiveness Of A Marketing Strategy, And Why Investing In Implementing Effective Marketing Strategies Is A Worthwhile Investment
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Moneyball Marketing
Learn how Amazon.com, Apple Computer, Glaceau Vitamin Water, Proactiv Solution, Netflix and others u;...
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Marketing Metrics
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and fo;...
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Marketing Metrics
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and fo;...
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Multichannel Marketing
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-chann;...
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How to Measure Digital Marketing
Measuring the Success of Digital Marketing explains how to determine the success of a digital market;...
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Market-Based Management
Measuring performance and profitability in marketing is becoming more and more important in the busi;...
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Marketing Analytics Roadmap
Many managers view marketing as a creative endeavor, not something that is measurable or manageable ;...
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Market-Based Management: Pearson International Edition
For courses in marketing management or marketing strategy. A focus on how marketing performan;...
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Principles of Marketing
This is the second edition of Randall's concise introductory text for general marketing courses, com;...
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Principles of Marketing
This is the second edition of Randall's concise introductory text for general marketing courses, com;...
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Marketing And The Bottom Line
The subject is critically important and Ambler's ideas are provocative. ;...
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Marketing Accountability
No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability;...
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Cellular Marketing
A complete guide to marketing cellular devices and services Cellular Marketing is an all-encompa;...
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Zicht op de marketingprestatie marketingwijzer 21
Halverwege de jaren negentig kwam in de reclamewereld de accountability discussie opzetten, mar hoe ;...
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Mastering Market Analytics
In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing m;...
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