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real question is, Which numbers? Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization answers those questions and;
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This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introdu;...
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Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to bette;...
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Marketers know that they must use metrics. The key--which this book addresses superbly--is which me;...
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Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying T;...
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Explains how to use data-driven marketing to deliver return on marketing investment and take marketi;...
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Evaluating marketing performance and decision making more fairly Marketing has long been considered ;...
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Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented ;...
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An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social m;...
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Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and fo;...
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Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and fo;...
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Measuring performance and profitability in marketing is becoming more and more important in the busi;...
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No longer can the offline remain separate from the online. Integrated, customer-centric, cross-chann;...
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analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts How to structure and use;
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This is the second edition of Randall's concise introductory text for general marketing courses, com;...
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This is the second edition of Randall's concise introductory text for general marketing courses, com;...
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action metrics * Use site audit results to further optimize a page, site section, or the entire site * Provide metrics to help sell the value;
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research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create;
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research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create;
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In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing m;...
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