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Measuring Marketing

Evaluating marketing performance and decision making more fairly Marketing has long been considered ;...

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The Effective Marketing Strategies For Rapidly Growing A Brand, The Metrics That Are Utilized For Measuring The Effectiveness Of A Marketing Strategy, And Why Investing In Implementing Effective Marketing Strategies Is A Worthwhile Investment

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Defining, Measuring and Managing Consumer Experiences

This book offers a comprehensive overview of the challenges that marketing faces in understanding, m;...

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Integrated Brand Marketing And Measuring Returns

A successful marketing manager needs to be able to use different media channels to reach specific au;...

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How to Measure Digital Marketing

Measuring the Success of Digital Marketing explains how to determine the success of a digital market;...

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Sport Marketing

A unique collection of topics on the discipline of sport marketing helps sport marketers be more eff;...

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Market-Based Management

Measuring performance and profitability in marketing is becoming more and more important in the busi;...

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Market-Based Management: Pearson International Edition

For courses in marketing management or marketing strategy. A focus on how marketing performan;...

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges an;...

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges an;...

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Small Business Marketing Strategies

6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spi;...

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The Next Cmo

The world is changing and so is the marketing profession. CMOs and the next generation of marketing ;...

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Marketing Roi

This is a 2004 Berry-American Marketing Association book prize finalist! 'This book is an indispensa;...

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Moneyball Marketing

Learn how Amazon.com, Apple Computer, Glaceau Vitamin Water, Proactiv Solution, Netflix and others u;...

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Measuring Advertising Effectiveness

This volume includes edited and revised versions of the papers delivered and discussed at the recent;...

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Measuring Advertising Effectiveness

This volume includes edited and revised versions of the papers delivered and discussed at the recent;...

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Quick Win Digital Marketing

The second in the Quick Win series, Quick Win Digital Marketing is aimed at entrepreneurs, business ;...

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Marketing Communications

Marketing Communications provides a detailed study of the practical and theoretical frameworks under;...

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Social Media Marketing for Business

Social media has become an imperative for almost every business. Discover how to successfully implem;...

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Social Media Marketing for Business

Social media has become an imperative for almost every business. Discover how to successfully implem;...

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Customer Engagement Marketing

This book provides a synthesis of research perspectives on customer engagement through a collection ;...

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Marketing Value Metrics

This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introdu;...

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Accountable Marketing

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability;...

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Accountable Marketing

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability;...

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Agile Marketing

Create and apply responsive and adaptive marketing principles and practices with this guide to redes;...

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Communicating Globally

Corporate Globalization has created a growing worldwide demand for guidance on how to apply the prin;...

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data;...

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