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Evaluating marketing performance and decision making more fairly Marketing has long been considered ;...
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This book offers a comprehensive overview of the challenges that marketing faces in understanding, m;...
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A successful marketing manager needs to be able to use different media channels to reach specific au;...
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Measuring the Success of Digital Marketing explains how to determine the success of a digital market;...
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A unique collection of topics on the discipline of sport marketing helps sport marketers be more eff;...
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Measuring performance and profitability in marketing is becoming more and more important in the busi;...
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For courses in marketing management or marketing strategy. A focus on how marketing performan;...
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* An engaging introduction to the essentials of digital marketing; * Examines of the challenges an;...
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* An engaging introduction to the essentials of digital marketing; * Examines of the challenges an;...
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6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spi;...
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The world is changing and so is the marketing profession. CMOs and the next generation of marketing ;...
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This is a 2004 Berry-American Marketing Association book prize finalist! 'This book is an indispensa;...
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Learn how Amazon.com, Apple Computer, Glaceau Vitamin Water, Proactiv Solution, Netflix and others u;...
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This volume includes edited and revised versions of the papers delivered and discussed at the recent;...
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The second in the Quick Win series, Quick Win Digital Marketing is aimed at entrepreneurs, business ;...
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Marketing Communications provides a detailed study of the practical and theoretical frameworks under;...
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Social media has become an imperative for almost every business. Discover how to successfully implem;...
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Social media has become an imperative for almost every business. Discover how to successfully implem;...
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This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introdu;...
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Accountable Marketing is designed to be the definitive volume on the emerging role of accountability;...
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Accountable Marketing is designed to be the definitive volume on the emerging role of accountability;...
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Corporate Globalization has created a growing worldwide demand for guidance on how to apply the prin;...
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