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Measuring Advertising Effectiveness

This volume includes edited and revised versions of the papers delivered and discussed at the recent;...

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Measuring Advertising Effectiveness

This volume includes edited and revised versions of the papers delivered and discussed at the recent;...

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Advertising Exposure, Memory and Choice

Theoretical research on advertising effects at the individual level has focused almost entirely on t;...

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Advertising Exposure, Memory, and Choice

Theoretical research on advertising effects at the individual level has focused almost entirely on t;...

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Measuring Effectiveness in Humanitarian & Development Aid

This book is structured in four sections. Section 1 looks at the issues related to theoretical and m;...

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Measuring Customer Service Effectiveness

Good customer service may be seen as a crucial asset for most organisations. But how do you know tha;...

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Measuring Customer Service Effectiveness

Good customer service may be seen as a crucial asset for most organisations. But how do you know tha;...

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Services and advertising effectiveness

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and ;...

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and ;...

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Guerrilla Advertising

In detailed chapters that cover everything from developing an advertising strategy to designing effe;...

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Advertising

The book covers advertising from top to bottom, including the history and development of the adverti;...

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Attitude towards Television advertising

This findings is all about how intermediate students perceive the television advertising in terms of;...

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Advertising and the Mind of the Consumer

This text aims to unravel the mysteries of advertising, taking readers into the mind of the consumer;...

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Advertising Account Planning

Concise yet comprehensive, this practical guide covers the critical role of the account planner in a;...

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Mindful International Advertising

When a movie ad that was crafted in the domestic market is extended to foreign markets, these audien;...

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Advertising

In today's cluttered media environment, advertisers are constantly in search of new ways to improve ;...

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How to Plan Advertising

This book is carefully structured to follow the basic sequence of tasks with which a planner is conc;...

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Advances in Advertising Research (Vol. VII)

Focusing on a range of advertising formats, this book provides international state-of-the-art resear;...

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original resea;...

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original resea;...

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Effective Advertising

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in;...

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Effective Advertising

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in;...

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Advertising, Promotion, and New Media

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-;...

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Advertising, Promotion And New Media

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-;...

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Measuring the Success of Organization Development

Measuring the Success of Organization Development: A Step-by-Step Guide for Measuring Impact and Cal;...

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