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Attitude towards Television advertising

This findings is all about how intermediate students perceive the television advertising in terms of credibility, informative, pleasure and;

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Children & Advertising

In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers;

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What You See? Value or ...?

This research is investigated a relationship between life values and attitude towards advertising, w;...

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Current Research on Gender Issues in Advertising

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characterist;...

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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Television and Political Advertising: Volume I: Psychological Processes

advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and;

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Television and Political Advertising: Volume Ii

advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and;

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How to Make Your Advertising Make Money

, television, and radio advertising copy;

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British Television Advertising

Commercial television in the UK began some 45 years ago and television advertisements have come to be an accepted part of the spectacle;

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Advertising to Children on TV

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media;

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Advertising to Children on TV

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media;

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God's Plan For Your Money - ARABIC

Your attitude towards money reveals your attitude to God. The right attitude produces the right resu;...

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Satellite Televisions and Advertising Industry

The Pakistani Satellite TV channels have recently gone through a massive boom in Pakistan and for the survival of media industry;

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Ethics of Television Advertisement

Advancement in technology has expanded the number of television options advertisers can use to deliver their messages to audiences;

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Interactive TV in the UK

Inhaltsangabe: Abstract: Interactive Television (iTV) has been around for several decades. Most people have probably heard the term before;

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Pragmatics of Persuasive Discourse in Spanish Television Advertising

This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies;

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Behavioural Targeting

changed over the years, while the consumption of TV for instance remains stable, the internet consumption increases dramatically, in the younger;

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Plunkett's Advertising & Branding Industry Almanac 2021

advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes;

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Authenticity in Advertising

Due to negative consumer reactions towards advertising, authenticity has become one of the key words;...

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Advertising as a marketing communication tool

This study is an attempt to investigate the correspondence between feelings and attitudes customers possess towards the Tele2's Frank TV;

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Knowledge and attitude of the military personnel towards HIV/AIDS

A study was made to describe the knowledge and attitude towardsHIV/VCT of cadets at the Major Genera;...

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The Codes of Advertising

influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who work for the media in the;

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The Codes of Advertising

influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who work for the media in the;

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