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Pragmatics of Persuasive Discourse in Spanish Television Advertising

This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies;

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The Routledge Handbook of Spanish Pragmatics

The Routledge Handbook of Spanish Pragmatics is the first volume to offer a comprehensive overview of advances in Spanish Pragmatics;

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Persuasive Signs

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertisi;...

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Sociolingüistica y pragmática del español/ Sociolinguistics and Pragmatics of Spanish

This book provides a clear and comprehensive overview of sociolinguistics and the pragmatics of oral communication in Spanish. Drawing on;

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A Handbook of Persuasive Tactics

Most people have to communicate with colleagues every day and persuade them to understand their opin;...

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A Handbook of Persuasive Tactics

Most people have to communicate with colleagues every day and persuade them to understand their opin;...

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Advertising and Culture

This unique collection of essays explores postmodern American culture and the shaping influence of a;...

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Persuasive Advertising for Entrepreneurs and Small Business Owners

--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses;

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The Routledge Handbook of Spanish Pragmatics

The Routledge Handbook of Spanish Pragmatics is the first volume to offer a comprehensive overview of advances in Spanish Pragmatics;

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Research on Politeness in the Spanish-Speaking World

have occurred in the area of (im)politeness in the different regions of the Spanish-speaking world, gathering together overviews by;

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Research on Politeness in the Spanish-Speaking World

have occurred in the area of (im)politeness in the different regions of the Spanish-speaking world, gathering together overviews by;

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Contrasting Meaning in Languages of the East and West

, Czech, English, Finnish, French, German, Gokana, Japanese, Korean, Mandarin, Norwegian, Polish, Russian, Spanish, Thai, Yakut and Zulu.;

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Linguistic Mitigation in English and Spanish

This volume offers a comprehensive examination of mitigation in speech in English and Spanish, exploring how it is defined and theorized;

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Linguistic Mitigation in English and Spanish

This volume offers a comprehensive examination of mitigation in speech in English and Spanish, exploring how it is defined and theorized;

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Broadcast Talk

This volume demonstrates the relevance of talk and its analysis to understanding the communicative process in television and radio. As the;

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Aspects of Spanish Pragmatics

This collection of essays on Spanish pragmatics can be understood in its broadest sense in Iacob L. Mey's words as the study of the;

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Attitude towards Television advertising

This findings is all about how intermediate students perceive the television advertising in terms of credibility, informative, pleasure and;

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Discourse Analysis - An Introduction

to doing discourse analysis. The book includes: chapter summaries outlining the key areas covered; examples drawn from films, television;

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Pragmatics of Society

Pragmatics of society takes a socio-cultural perspective on pragmatics and gives a broad view of how;...

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Translation and Migration

such as radio, television, advertising and the internet;

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Translation and Migration

such as radio, television, advertising and the internet;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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Spanish Pragmatics

The first substantial textbook on pragmatics to focus on Spanish. The authors discuss key theories within the Anglo-American tradition;

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Spanish Pragmatics

The first substantial textbook on pragmatics to focus on Spanish. The authors discuss key theories within the Anglo-American tradition;

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Analyzing Music in Advertising

neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials;

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Analyzing Music in Advertising

neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials;

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