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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles;

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Advertising, Society and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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Advertising, Society, and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex;

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Advertising As Culture

This book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic;

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive;

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Advertising and Culture

This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory;

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Advertising, Culture & the Law

Advertising plays a central role in consumer capitalism, and many students of contemporary society have focused on it in their critiques;

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Advertising & Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions;

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Advertising and Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions;

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Readings in Advertising, Society, and Consumer Culture

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic;

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Readings in Advertising, Society, and Consumer Culture

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic;

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Readings in Advertising, Society, and Consumer Culture

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic;

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The Advertising and Consumer Culture Reader

society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are;

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The Advertising and Consumer Culture Reader

society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are;

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Advertising in Contemporary Consumer Culture

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and;

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Advertising the American Dream

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image;

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Brand New China

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades;

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I Shop in Moscow - Advertising and the Creation of Consumer Culture in Late Tsarist Russia

describes the development of advertising as an industry, discussing responses from both the business community and the state. The emergence;

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Advertising and Consumer Society

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and;

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Advertising and Consumer Society

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and;

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Imaging in Advertising

of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images;

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Imaging in Advertising

of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images;

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Advertising

promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the;

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Advertising

promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the;

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