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Advertising in Contemporary Consumer Culture

discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media;

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Advertising, Culture & the Law

Advertising plays a central role in consumer capitalism, and many students of contemporary society have focused on it in their critiques;

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Advertising, Society and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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Advertising, Society, and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex;

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The Advertising and Consumer Culture Reader

assembles twenty-seven of the most important scholarly writings on advertising and consumer culture to date. The classic and contemporary essays;

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The Advertising and Consumer Culture Reader

assembles twenty-seven of the most important scholarly writings on advertising and consumer culture to date. The classic and contemporary essays;

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Advertising

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer;

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Readings in Advertising, Society, and Consumer Culture

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic;

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Readings in Advertising, Society, and Consumer Culture

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic;

Vergelijkbare producten zoals Readings in Advertising, Society, and Consumer Culture

Readings in Advertising, Society, and Consumer Culture

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic;

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Controversies in Contemporary Advertising

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising;

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Brand Machines, Sensory Media and Calculative Culture

This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and;

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Advertising as Communication

of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication;

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Advertising as Communication

of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication;

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Undressing the Ad

"Undressing the Ad" aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds;

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Advertising and Consumer Culture

of more Western, consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture;

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive;

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles;

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Promotional Culture and Convergence

for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development;

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Promotional Culture and Convergence

for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development;

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I Shop in Moscow - Advertising and the Creation of Consumer Culture in Late Tsarist Russia

of Russian advertising and consumer culture played a formative role in unsettling traditional tsarist society by promoting the aspirations of self;

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Brands

increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory;

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Brands

increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Advertising, Literature and Print Culture in Ireland, 1891-1922

of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the;

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Advertising, Literature and Print Culture in Ireland, 1891-1922

of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the;

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