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Advertising, Society and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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Advertising, Society, and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex;

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Advertising, Culture & the Law

Advertising plays a central role in consumer capitalism, and many students of contemporary society have focused on it in their critiques;

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The Advertising and Consumer Culture Reader

just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that;

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The Advertising and Consumer Culture Reader

just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that;

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Advertising in Contemporary Consumer Culture

advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers;

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Advertising and Consumer Culture

of more Western, consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture;

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Readings in Advertising, Society, and Consumer Culture

, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical;

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Advertising

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer;

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Readings in Advertising, Society, and Consumer Culture

, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical;

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Readings in Advertising, Society, and Consumer Culture

, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical;

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive;

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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I Shop in Moscow - Advertising and the Creation of Consumer Culture in Late Tsarist Russia

of Russian advertising and consumer culture played a formative role in unsettling traditional tsarist society by promoting the aspirations of self;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Brand Machines, Sensory Media and Calculative Culture

This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and;

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Advertising as Communication

of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication;

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Advertising as Communication

of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication;

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Global Advertising in a Global Culture

builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly;

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Advertising and the Mind of the Consumer

Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K Sylvester, a prominent American;

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Controversies in Contemporary Advertising

, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role;

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Consumer Behavior and Culture

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates;

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Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media

In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism;

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Inarticulate Longings

Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a;

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Marketing and American Consumer Culture

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic;

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