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Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media

In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism;

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Educating the Consumer-citizen

In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism;

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Advertising in Contemporary Consumer Culture

advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers;

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Magazine Advertising in Life during World War II

support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism;

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Brand Machines, Sensory Media and Calculative Culture

develop media devices to codify, process and modulate human capacities and actions. With the shift from a broadcast to an interactive media;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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Advertising and the Mind of the Consumer

of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book;

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The Advertising Handbook

spending and media-advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that;

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The Advertising Handbook

social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised;

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Advertising

of international city branding; a social psychological perspective of marketing strategies appealing to the consumers' uniqueness; social media advertising;

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Advertising and the Mind of the Consumer

Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K Sylvester, a prominent American;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the;

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Advertising and Popular Culture

creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh;

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Advertising And The Mind Of The Consumer

of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book;

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Advertising Financial Products and Services

Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not;

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Advertising In The Age Of Persuasion

, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their;

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Understanding the Older Consumer

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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The Advertising and Consumer Culture Reader

just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that;

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The Advertising and Consumer Culture Reader

just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that;

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Advertising Communications And Promotion Management

communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Attention, Attitude, and Affect in Response to Advertising

product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising;

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Attention, Attitude, and Affect in Response to Advertising

product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising;

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Advertising as Multilingual Communication

, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational;

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Advertising as Multilingual Communication

, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large;

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