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Advertising Financial Products and Services
Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not;
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Key Concepts in Marketing and Advertising
company and its products or services through paid channels. In other words, advertising is a component of marketing.;
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From Corporate Security to Commercial Force
understanding security related costs, the financial advantages of security, running an efficient security organization, and measuring the impact;
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Financial Services in Singapore
is that financial institutions must hold a Capital Market Services (CMS) licence and a Financial Advisors licence, and their representatives must;
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Financial Behavior
Financial Behavior: Players, Services, Products, and Markets provides a synthesis of the theoretical and empirical literature on the;
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101 Ways to Advertise Your Business
Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business;
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Marketing Planning for Financial Services
The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products;
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Financial Services and Wealth Management in Singapore
A provides details of the reforms and discusses the impact of the new laws and regulations. Part B highlights the wide range of financial;
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Financial Technology and Disruptive Innovation in ASEAN
, challenges, and outcomes and highlights new business models, products, and services that affect financial markets and institutions and the provision;
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Financial Technology and Disruptive Innovation in ASEAN
, challenges, and outcomes and highlights new business models, products, and services that affect financial markets and institutions and the provision;
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Handbook of Consumer Psychology
the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the;
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Sign Here, Here and Here!...
1985, manufacturing is in decline and UK financial services has just started to unleash its commanding power over the economy for the next;
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Advertising
either commercial or non-commercial in nature. Commercial ads are aimed at generating increased consumption of the products and services through;
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Advertising Communications And Promotion Management
perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition;
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Computational Advertising
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products;
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Computational Advertising
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products;
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Financial Services Law and Compliance in Australia
in individual industries. Focusing on the implications of the new system for retail clients - 'financial citizens' - Financial Services Law and;
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22 Keys to Sales Success
The art of selling financial products and services is a challenging process, requiring new skills and continuous learning to thrive in a;
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Islamic Financial Products
financial products and services in the global market, with demand outstripping supply. This book provides a new source of understanding of the;
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Islamic Financial Products
financial products and services in the global market, with demand outstripping supply. This book provides a new source of understanding of the;
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Emotional Appeals in Advertising Banking Services
of this strategy, as well as the wider implications of using emotional appeals in financial services advertising. Based on empirical data and;
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An Analysis of the New Financial Institutions
of funds, strategies, and the profitability of the institutions that are the dominant players within the financial services industry. This volume;
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Personal Finance
planning. This new edition expands upon the diversity of financial planning decisions, services and products, and considers the importance;
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Financial Services Law Guide
Financial Services Law Guide, 4th edition is a comprehensive and highly practical guide to the rules and regulations that govern the;
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Personal Finance Handbook
This handbook is a straightforward introduction to everyday financial products and services - savings, loans, pensions, insurance and so on;
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Personal Finance Handbook
This handbook is a straightforward introduction to everyday financial products and services - savings, loans, pensions, insurance and so on;
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