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Emotional Appeals in Advertising Banking Services

are not guaranteed a positive emotional reaction. The unprecedented turbulence and uncertainty experienced in the banking industry has;

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Humor in Advertising

of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor's use in conjunction with emotional and sexual;

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Campaigning for Hearts and Minds

tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political;

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Fear Appeals in Advertising

This paper aims to find out the reasons for usage of fear appeals in advertising in Latvia. In addit;...

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Persuasion

discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book's;

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Sex in Advertising

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle importa;...

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Sex in Advertising

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle importa;...

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Persuasion

discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Forthcoming: Instructors can;

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Advertising discourse by selected banking institutions in Zimbabwe

This book brings fresh insights into the interface between linguistics and banking advertising discourse. Despite its importance, this;

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Allende

services practice and procedure. In particular, it delves into the many areas of banking corporate financial services, including introduction to;

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Modern Banking

of the great agencies of commerce. Modern banking services presence is very helpful to the economic activity and industrial progress of the;

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In Defense of Advertising

A theoretical defense of advertising, this book is based on the philosophy of Ayn Rand and the econo;...

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E-Banking Services

This study is prepared to find the computer based banking services that currently several banks are providing to their customers. This book;

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Banking 5.0

Bill Gates' quote, Banking is necessary, but banks are not, showcases the opportunity for financial services digital transformation. The;

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Banking Services & Customer Protection

Banking Services and Customer Protection is een boek van P. D. Shenoy;

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What You See? Value or ...?

This research is investigated a relationship between life values and attitude towards advertising, w;...

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Trends in Modern Banking

Focused on the influence and impact of technology adoption on the delivery of banking and allied financial services. These include;

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Banking Services and the Consumer (Rle: Banking & Finance)

This report, prepared for the government by the National Consumer Council, examines money transmission, access to banking services, new;

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Internet Banking and the Law in Europe

markets and activities in other countries. With the emergence of the Internet as a platform for the provision of online banking services, the;

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Internet Banking and the Law in Europe

markets and activities in other countries. With the emergence of the Internet as a platform for the provision of online banking services, the;

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Banking & Micro Finance in India

banking and related services. Micro finance can assist the poor in working their way out of poverty. It covers a wide range of services like;

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Banking Services and the Consumer (Rle

This report, prepared for the government by the National Consumer Council, examines money transmission, access to banking services, new;

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The Land without a Banking Law

Would you like to start your own Online Bank and offer banking services to clients worldwide? Although the total investment required for;

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Effective Advertising

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in;...

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Effective Advertising

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in;...

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Advertising Effect

practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.;

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Law Relating To Banking Services

' Diploma paper, the Law Relating to Banking Services.;

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