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Advertising, Consumption and Welfare Effects of Advertising

the effect of the minimum drinking age on the beer consumption. The second empirical paper analyzes the hypothesis that alcohol and cigarettes;

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Advertising Effect

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals;

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The Economic Implications of Advertising (Rle Advertising)

of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity;

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The Economic Implications of Advertising (RLE Advertising)

of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity;

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Attitude towards Television advertising

information value of the advertisements, credibility, i.e. to what extent advertisements should be trusted, decision making effect of advertising;

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Digital Advertising and Marketing Communication

and it has a positive effect on sales and revenues. This book provides significant information on this discipline to help develop a good;

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AdValue

Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business;

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Advertising, Gender and Society

in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the;

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Advertising, Gender and Society

in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the;

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When Ads Work

advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on;

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When Ads Work

advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on;

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When Ads Work

research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the;

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Fear Appeals in Advertising

in the society. What is more, the author finds that the semiotic tools used are mainly those, which create dramatic effect to the commercial;

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Hegarty On Advertising

What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by;

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Advertising As Culture

book raises the question of how, to what effect and with what intensity, advertising features - as the Advertising Standards Authority, the;

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Foreign Languages in Advertising

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture;

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Foreign Languages in Advertising

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture;

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Newspaper Competition in the Millennium

. In effect, not only the individual business models but also the overall industry competitive model has changed. No longer confined to serving a;

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Effective Advertising

remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects;

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Effective Advertising

remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects;

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The Facebook Effect for Lawyers

using Facebook, a far-less time-consuming and more expansive platform than other means of advertising. In The Facebook Effect for Lawyers;

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Color as a Method of Influence on Consumers

psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be;

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Customer Sense

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how;

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Killer Facebook Ads

, body text, images, logos, etc. for maximum effect * How to launch a Facebook advertising campaign and crucial monitoring and optimizing;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Food and Language. Sprache und Essen

reviews, dinner conversations and wine labels transport stereotypes such as the home made- or the country-of-origin effect and the ethics;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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