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Fear Appeals in Advertising

This paper aims to find out the reasons for usage of fear appeals in advertising in Latvia. In addition, via semiotic analysis, the author;

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Humor in Advertising

Humor has long been one of the most common approaches used in advertising. Whether in a big televise;...

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Sex in Advertising

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle importa;...

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Sex in Advertising

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle importa;...

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Campaigning for Hearts and Minds

than less-involved citizens and that positive enthusiasm ads are in fact more polarizing than negative fear ads. Black-and-white video;

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In Defense of Advertising

A theoretical defense of advertising, this book is based on the philosophy of Ayn Rand and the econo;...

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What You See? Value or ...?

This research is investigated a relationship between life values and attitude towards advertising, w;...

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Emotional Appeals in Advertising Banking Services

Advertisements are considered as stimuli which consumers will respond to. Banks can develop emotiona;...

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Advertising Cultures

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear;

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Advertising Cultures

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear;

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Effective Advertising

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in;...

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Effective Advertising

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in;...

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Dimensions of Advertising Theory and Practice in Africa

This book brings together cutting-edge research by leading African communication and media theorists;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Persuasion

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an ;...

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Advertising and Psychology (Rle Advertising)

The consequences of advertising on the social life of the community has been a much-discussed topic ;...

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Advertising and Psychology

The consequences of advertising on the social life of the community has been a much-discussed topic ;...

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Masculinity in International print advertising

This study is about the presentation of modern masculinity, comparing print advertisements from two ;...

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Persuasion

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an ;...

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Entertaining Fear

Throughout the political spectrum, successful arguments often rely on fear appeals, whether implicit or explicit. Dominant arguments prey;

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Entertaining Fear

Throughout the political spectrum, successful arguments often rely on fear appeals, whether implicit or explicit. Dominant arguments prey;

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Fear and Its Representations in the Middle Ages and Renaissance

Fear is a topic that appeals to a wide audience and is particularly of interest today. In the modern world, we fear war and terrorism;

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Brand Machines, Sensory Media and Calculative Culture

This study argues that the defining feature of contemporary advertising is the interconnectedness be;...

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The Political Economy of Hope and Fear

Fear fills an important intellectual gap in writing on race by developing a hard-nosed economic analysis of the links between competitive;

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Environmental Advertising in China and the USA

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to envi;...

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Environmental Advertising in China and the USA

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to envi;...

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