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Advertising Cultures

cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London `Advertising Cultures;

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Advertising Cultures

cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London `Advertising Cultures;

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Global Advertising in a Cultural Context

that advertisers are familiar with different cultures. Otherwise the advertisement runs the risk of being misunderstood or in the worst case to;

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Ads, Fads And Consumer Culture

consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about;

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Global and Multinational Advertising

volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues;

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Global and Multinational Advertising

volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues;

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Multiculturalism and Advertising

cultures. This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two;

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Grenzenlose Werbung

cultures changed? What strategies generate emotional and behavioral patterns? What considerations critical of consump;

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Global Advertising in a Global Culture

targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space;

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Dimensions of Advertising Theory and Practice in Africa

of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first;

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Mindful International Advertising

' alternative perspectives, minimize the interpretative variability between advertisers at the studios and audiences from different cultures. Based on;

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Advertising Management in a Digital Environment

cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice;

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Advertising Management in a Digital Environment

cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice;

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Advertising Cultures

influenced by language and symbols, Advertising Cultures is an indispensable guide to the production of images and to consumer behaviour for;

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Advertising Cultures

influenced by language and symbols, Advertising Cultures is an indispensable guide to the production of images and to consumer behaviour for;

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The Advertising and Consumer Culture Reader

examining the effects of advertising and consumer culture upon individuals, society, cultures, and the world at large. Designed for use;

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The Advertising and Consumer Culture Reader

examining the effects of advertising and consumer culture upon individuals, society, cultures, and the world at large. Designed for use;

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The Psychology of Yellow

. In this volume, Havelock Ellis explores the psychological effects of the colour yellow, looking at its importance throughout history and cultures;

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Advertising and Promotion

cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment.

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Global Marketing & Advertising

across cultures Shows how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing;

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Textuality and Contextuality

to find out to what extent the classic distinction between high-context (individualist) and low-context (collectivist) cultures can be;

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Sport, Promotional Culture and the Crisis of Masculinity

sport leagues, beer advertising and indigenous cultures, the authors explore the links between sport, masculinity, promotional and consumer;

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Promotional Cultures

ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and;

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Food and Language. Sprache und Essen

(internet, TV, opera, etc.) and literature. Dish names mirror contacts of cultures, but they also act as an advertising vehicle in menus. Restaurant;

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Visual Persuasion

toward understanding the impact on individuals, cultures, and society of persuasive visual messages. --Paul Martin Lester, Ph.D, Author;

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Advertising

, and as evolving (multi-) media technology. With the economics of media cultures in flux, the four volumes bring together a comprehensive;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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