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Mindful International Advertising

markets. Mindful advertising approaches, which segment cultural markets, use new information about foreign markets and recognize local audiences;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading;

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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally;

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Dynamics of International Advertising

Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally;

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Dynamics of International Advertising

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and;

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Advertising in a changing China

twenty-first century." The Chinese market's attractiveness to international marketers has also received significant boost as a result of the;

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New Directions In International Advertis

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas;

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Global Advertising Practice in a Borderless World

branding, international marketing, international business media, communication and cultural studies.;

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Global Advertising Practice in a Borderless World

advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.;

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Advertising and Societies

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising;

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Advances in Advertising Research (Vol. VII)

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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The global-local paradox in international advertising. Can marketing really be international?

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The Mindful International Manager

The Mindful International Manager tackles the management situations that international managers have to handle every day. Accessible and;

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Advertising and the Mind of the Consumer

believe that we spend an estimated one-and-a half years just watching TV commercials. In this new international edition of Advertising and the;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all;

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Advertising and the Mind of the Consumer

international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets;

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Fundamentals Of Advertising

scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International;

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Fundamentals of Advertising

, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International;

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Advertising And The Mind Of The Consumer

international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets;

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Advances in Advertising Research (Vol. XI)

in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International;

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Social Issues of Advertising

international research, the collection of essays offers a broad view of the interaction between society and advertising, from an introduction to;

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Advances in Advertising Research (Vol. 1)

The goal of the book is to advance more systematic research in the fields of advertising and communication form an international;

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Advertising and Integrated Brand Promotion, International Edition

, International Edition illustrates how to most effectively accomplish this and get the best results. More visual than ever, the thoroughly revised fifth;

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Advertising and the Mind of the Consumer

been revised to reflect the international focus of modern-day advertising, adding examples from well-known global advertising campaigns and;

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