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Advertising in a changing China

/constraints that foreign firms should be mindful of in order to develop a viable advertising strategy in a changing China in which abundant;

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Reading Shenbao

Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading;

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Brand New China

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising;

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Global Advertising Practice in a Borderless World

that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising;

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Global Advertising Practice in a Borderless World

that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising;

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Advertising to Children in China

This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly;

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Current Research on Gender Issues in Advertising

contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long;

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Imperial Persuaders

conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well;

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Advertising & Popular Culture

in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.;

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Media in China

Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers;

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Advertising and Popular Culture

in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.;

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Advertising

contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be;

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Advertising

contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be;

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Drink Talking

Drink Talking traces the fascinating history of alcohol advertising during the twentieth century and analyses the changing patterns;

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I Watch Therefore I Am

From a Marxian viewpoint the author draws upon the distinction made in Chinese television advertising between the working class and what;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Creative 4Cast

. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution;

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Creative Strategy in Advertising

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing;

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Advertising Transformed

Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice;

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More Advertising Worldwide

This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The;

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The Fall of PR & the Rise of Advertising

had struck a nerve. Advertising was simply not changing with the times. Half a decade later, things have come full circle. PR is now finding its;

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The Future of Advertising

information that is lively, informative, and indispensable. A celebrated advertising veteran talks about where advertising is, where it is going - and;

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Advertising in Contemporary Consumer Culture

advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers;

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Plunkett's Advertising & Branding Industry Almanac 2021

, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas;

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More Advertising Worldwide

This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The;

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