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Advertising Transformed

Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology;

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The King Of Madison Avenue

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the;

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Digital Advertising

The United States is the world's largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend;

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Modern Advertising and the Market for Audience Attention

-sellers, and often-resistant audiences themselves. Over time, the maturing advertising industry transformed the haphazard business of getting;

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Modern Advertising and the Market for Audience Attention

-sellers, and often-resistant audiences themselves. Over time, the maturing advertising industry transformed the haphazard business of getting;

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Webvertising: The Ultimate Internet Advertising Guide

The Internet's ability to act as an efficient channel for advertising has transformed it into a major marketing tool, and yet no one;

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The Rise of Advertising in the United States

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from;

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The Rise of Advertising in the United States

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from;

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Advertising Empire

in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Culture As Weapon

relations, advertising and marketing transformed the way the powerful communicate with the rest of us. A century later, the tools are more;

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Promotional Culture

facet of social life. The resulting promotional culture has transformed the character of all forms of communication. Moving beyond a simple;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Election Campaigning

The advent of new technology and the importation of a professional communicatorsa has transformed the nature of British election;

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and w;...

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Advertising & Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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Advertising and Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising indu;...

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edit;...

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Advertising and Multilingual Repertoires

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involv;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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