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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex;

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Psychology of the Consumer and Its Development

fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change;

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Psychology of the Consumer and Its Development

fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change;

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The Advertising and Consumer Culture Reader

society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are;

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The Advertising and Consumer Culture Reader

society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are;

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Advertising and Consumer Culture

of more Western, consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture;

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Why It Sells

fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.;

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Advertising and the Mind of the Consumer

This text aims to unravel the mysteries of advertising, taking readers into the mind of the consumer and explaining how advertising;

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Sex in Consumer Culture

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV;

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Sex in Consumer Culture

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV;

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Advertising Financial Products and Services

takes a how-to approach, dealing with such topics as choosing media, creative thinking, designing and illustrating ads, and judging effective;

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Living Up to the Ads

In Living Up to the Ads Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s;

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All-American Ads 1900-1919

, entertainment, fashion, alcohol, business, consumer products, and food and beverages.;

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Management Fads and Buzzwords

Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on;

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The SAGE Handbook of Consumer Culture

The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer;

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Effective Advertising

. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share;

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Effective Advertising

. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share;

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Popular Culture in the Fifties

, television, advertising, music, fads, and all other aspects of the period. Its famous celebrities are placed in context and examined from that;

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Social Psychology and Theories of Consumer Culture

Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions;

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Social Psychology and Theories of Consumer Culture

Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions;

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The Golden Age of Advertising - the 70s

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that;

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Consumer Culture & Postmodernism

postmodernism an account of multiple and alternative modernities the challenges of consumer culture in Japan and China. The result is a book that;

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Advertising, Society and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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Advertising, Society, and Consumer Culture

Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated;

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Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses;

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Nordic Consumer Culture

consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors;

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Television as an Instrument of Terror

This volume explores the vast and endlessly growing subject of popular culture, mass culture, the public arts, and mass-mediated culture;

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