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Modern Advertising and the Market for Audience Attention

Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that;

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Modern Advertising and the Market for Audience Attention

Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that;

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Mindful International Advertising

When a movie ad that was crafted in the domestic market is extended to foreign markets, these audiences are likely to interpret the ad;

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Paid Attention

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade;

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Paid Attention

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises;

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Ratings Analysis

traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent;

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Ratings Analysis

traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent;

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Pay No Attention to That Man Behind the Curtain

. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and;

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Brands

history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development;

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Brands

history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal;

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Lord of Attention

inspired millionaires and attention engineers . His book Crowds: A Moving Picture became a best-seller and his ideas were reflected in the;

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Romanticism and the Rise of the Mass Public

of an audience for poetry. Andrew Franta examines how the reconfigurations of the literary market and the publishing context transformed the;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral;

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Digital Advertising

The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using;

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Strategic Advertising Mechanisms

that a book has brought together the most important and transcendent (for its applicability to the advertising market) strategic advertising;

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Advertising Today and Tomorrow (Rle Advertising)

), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can;

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Pay No Attention to That Man Behind the Curtain

device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an;

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Advertising Language

employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them;

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Local Online Advertising For Dummies

Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from;

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The Tangled Web They Weave

Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better;

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The Attention Economy and How Media Works

conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific;

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Ratings Analysis

analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and;

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Advertising Today and Tomorrow

), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can;

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American Patriotism and Corporate Identity in Automobile Advertising

received less attention, especially in American Studies. This study focuses on the connection between GM products and America and the fundamental;

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