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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual a;...
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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual a;...
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Advertising as Multilingual Communication
Advertising has traditionally communicated messages to consumers with strong local and national iden;...
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Advertising as Multilingual Communication
Advertising has traditionally communicated messages to consumers with strong local and nat;...
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The Language of Advertising
The Intertext series has been specifically designed to meet the needs of contemporary English Langua;...
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The Language of Advertising
The Intertext series has been specifically designed to meet the needs of contemporary English Langua;...
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The Language of Advertising
The Intertext series has been specifically designed to meet the needs of contemporary English Langua;...
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The Language of Advertising
The Intertext series has been specifically designed to meet the needs of contemporary English Langua;...
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Foreign Languages in Advertising
This book presents a comprehensive account of the use and effects of foreign languages in advertisin;...
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Foreign Languages in Advertising
This book presents a comprehensive account of the use and effects of foreign languages in advertisin;...
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Discourse of Advertising
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that adv;...
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The Discourse of Advertising
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that adv;...
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The Discourse of Advertising
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that adv;...
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Advertising Language
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking a;...
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Language in Thought and Action
In this thoroughly revised, updated edition of his classic Language in Thought and Action, S.I. Haya;...
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The Language of Advertising
Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on road;...
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Copywriting
This title is the first in the Basics Advertising series, which follows on from the successful The F;...
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Advertising and Culture
This unique collection of essays explores postmodern American culture and the shaping influence of a;...
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Gender and the language of Advertising
Gender portrayals have known significant changes in print advertising over the last decades, but gen;...
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Identity Constructions in Bilingual Advertising
This is the first book-length study of identity constructions in relation to English as a contact la;...
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Identity Constructions in Bilingual Advertising
This is the first book-length study of identity constructions in relation to English as a contact la;...
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The Role of Ethics in Advertising and the Effects of Social Media
Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Mark;...
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Imaging in Advertising
The dominance of advertising in everyday life carries potent cultural meaning. As a major force in t;...
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Imaging in Advertising
The dominance of advertising in everyday life carries potent cultural meaning. As a major force in t;...
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Marketing Identities Through Language
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing;...
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The Global Advertising Regulation Handbook
Advertising is an important and visible component of marketing, competition, and consumer awareness.;...
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