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Gender and the language of Advertising

women's position in relation to the religious, social, cultural and economic contexts in both societies, and also discuss the language of gender;

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Advertising and Culture

promises of advertising, the selling of racial and gender stereotypes, the construction of corporate images, the postmodern discourse;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Communicating Gender

and communicating gender and culture. In addition to linguistics--which provides the starting point and central focus of the book--she draws;

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Communicating Gender

and communicating gender and culture. In addition to linguistics--which provides the starting point and central focus of the book--she draws;

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Current Research on Gender Issues in Advertising

contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Feminists, Feminisms, and Advertising

movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into;

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Advertising Cultures

industries: creativity and gender. It marks a major new contribution to the cultural study of economic life' - Don Slater, London School of Economics;

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Advertising Cultures

industries: creativity and gender. It marks a major new contribution to the cultural study of economic life' - Don Slater, London School of Economics;

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Geschlechtsdiskriminierende Wirtschaftswerbung

Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social;

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I Shop in Moscow - Advertising and the Creation of Consumer Culture in Late Tsarist Russia

deliberate creation of consumer as a new identity, the perpetuation and reformulation of gender roles, and the appropriation and commodification;

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The Beauty Paradigm

at Indian ads across various brand categories with a gender lens based on societal and sociological perspectives, The Beauty Paradigm: Gender;

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Advertising as Multilingual Communication

, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational;

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Advertising as Multilingual Communication

, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large;

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The Language of Advertising

with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects;

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The Language of Advertising

with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects;

Vergelijkbare producten zoals The Language of Advertising

The Language of Advertising

with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects;

Vergelijkbare producten zoals The Language of Advertising

The Language of Advertising

with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects;

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Discourses of Ageing and Gender

expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well;

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Political Advertising in the United States

. Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising;

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Political Advertising in the United States

. Covers race and gender issues as well as the psychology of campaign ads, thus speaking to consumers as well as producers of political advertising;

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The Discourse of Advertising

interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses;

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The Discourse of Advertising

interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses;

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Discourse of Advertising

interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses;

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