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Foreign Languages in Advertising

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture;

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Foreign Languages in Advertising

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises readers;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience; Familiarises;

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Textuality and Contextuality

Linguistics and uses both quantitative and qualitative methods. The data reveal ground-breaking differences in the use of foreign languages, the;

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Monolingual Americans

includes virtually anyone interested in the teaching or learning of foreign languages. The need for this book has never been greater. Virtually;

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Mindful International Advertising

When a movie ad that was crafted in the domestic market is extended to foreign markets, these audiences are likely to interpret the ad;

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Modern Foreign Languages Inside the Black Box

Modern Foreign Languages Inside the Black Box;

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Incorporating Foreign Language Content in Humanities Courses

serves as a useful guide to all foreign language faculty with any language expertise (as well as others interested in promoting foreign languages;

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Incorporating Foreign Language Content in Humanities Courses

languages) for the adaptation and development of their own curricula. Infusing foreign language content into English-taught humanities courses helps;

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Languages at War: Policies and Practices of Language Contacts in Conflict

Emphasising the significance of foreign languages at the centre of war and conflict, this book argues that 'foreignness' and foreign;

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Teaching Foreign Languages in the Primary School

Teaching Foreign Languages in the Primary School is for every teacher -whether generalist or specialist, trainee or experienced - wanting;

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Teaching Foreign Languages in the Primary School

Teaching Foreign Languages in the Primary School is for every teacher -whether generalist or specialist, trainee or experienced - wanting;

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Satellite Televisions and Advertising Industry

internal Government shift in Pakistan that decided to open frontiers of the country for foreign investment. With the increase in foreign investment;

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Which Foreign Language Is Right for Me?

anyone pursuing an education or career in business, and for anyone who is interested in foreign languages.;Through many years of learning foreign;

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Which Foreign Language Is Right for Me?

anyone pursuing an education or career in business, and for anyone who is interested in foreign languages.;Through many years of learning foreign;

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Dynamics of International Advertising

that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political;

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Dynamics of International Advertising

that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political;

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Issues in Modern Foreign Languages Teaching

Issues in Modern Foreign Languages Teaching draws together a range of issues in the teaching of modern foreign languages into one volume;

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Issues in Modern Foreign Languages Teaching

Issues in Modern Foreign Languages Teaching draws together a range of issues in the teaching of modern foreign languages into one volume;

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Multilingualism and L2 Acquisition

foreign languages. However, multilingualism is a highly complex phenomenon, which has a direct influence on how we learn languages. For instance;

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Dynamics of International Advertising

communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts and more;

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Behavior in Foreign Languages

Working and interacting in foreign languages is widespread. While the relationship between language and behavior has been discussed for;

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Manual of Romance Languages in the Media

This manual provides an extensive overview of the importance and use of Romance languages in the media, both in a diachronic and synchronic;

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Translating Popular Film

A ground-breaking study of the roles played by foreign languages in film and television and their relationship to translation. The book;

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Teaching Modern Foreign Languages

teaching of modern foreign languages, covering Key Stages 2, 3 and 4 in line with current DfEE and TTA guidelines.;

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Teaching Modern Foreign Languages

teaching of modern foreign languages, covering Key Stages 2, 3 and 4 in line with current DfEE and TTA guidelines.;

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